Well over half of British shoppers feel unable to make a difference to global warming or the environment through the decisions they make when food and grocery shopping.
That's according to new research released by IGD ShopperVista.
The market research body found that only 42 per cent of consumers questioned felt empowered to make a difference to the environment, down from 44 per cent in 2007.
And it also found that just 21 per cent - down from 32 per cent six years ago - felt able to influence global warming.
In contrast, eight out of ten shoppers said they did feel empowered to make their own positive decisions about healthy eating, up from just 59 per cent in 2007.
Joanne Denney-Finch, IGD chief executive, said: “While there is still more to be done, most shoppers feel well informed about healthy eating and broadly able to make their own decisions. But they don’t yet feel as able to impact the environment through their food and grocery shopping.
“The consequences of their choices are less clear to people in this area. Although it’s not a simple matter, the industry has an opportunity to inspire shoppers, as a quarter of them would like to be able to make a bigger difference when buying food and groceries.
“While a lot of progress has been made in providing healthy choices and clear information, the job is not finished yet and in particular more is required to help shoppers link up healthy eating and environmental impact. We will continue to work with companies to explore ways to deliver this.”
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