Forecasting and planning specialist now provides its Control Tower customers with tailored reports summarising their data on demand, sales, operations and crop availability
Fresh4Cast has added AI-powered reports to its Control Tower package for supply and demand forecasting and planning in fresh produce.
The new service offers producers email reports summarising their data on demand, sales, operations and crop availability.
These reports are tailored to the various departments in the business. For example, if the company has a marketing desk in France, the report will be on the French side of the business and will automatically be written in French.
“The reports are powered by AI, which goes through the data and makes an executive summary for the reader,” explains COO Michele Dall’Olio.
“It basically points out all the most important takeaways, highlighting, for example, if sales at a specific retailer dropped last week or there are a couple of SKUs that are lagging behind.
“It’s about aligning the entire organisation with timely reports to focus people’s minds on specific trends in the data.
“Importantly, it will make the data more accessible to people less skilled in analysing charts or drawing insights from them.”
Fresh4Cast’s clients include Angus Soft Fruits, Bue Skies, Driscoll’s UK and Jingold. And Dall’Olio says he has received positive feedback since the reports were made available to customers in the autumn of 2024.
The Control Tower package also includes data integration and cloud analytics.
