Fruitnet.com's partner publications FRESH PRODUCE JOURNAL, EUROFRUIT, ASIAFRUIT and AMERICAFRUIT have teamed up to publish a series of special interviews to coincide with the FIFA World Cup, featuring a member of the fresh produce industry from each of the 32 nations involved in the tournament.
Today, it's Alejandro Monzón from Spanish company Anecoop and Nic Jooste of Dutch firm Cool Fresh International, ahead of their teams' Group B clash later today (13 June):
What is your firm’s world-beating service or product?
Alejandro Monzón: Anecoop supplies a range of fruits, vegetables and wines to 64 countries worldwide. Our extensive and highly efficient logistics network means we can offer a real value-added service to our clients.
Nic Jooste:In addition to our amazing BonSweet pineapple collection, we pride ourselves on our ability to combine top quality fruit with outstanding logistics services and creative concepts, thereby giving our clients a competitive edge.
What does the World Cup mean to people in your country?
AM: As in any other country, it stirs up a range of emotions. But above all, I would say it creates real unity and fraternity among all Spaniards.
NJ:Next to the weather, football is the most talked-about topic in the Netherlands. For us, a World Cup is a chance to don silly orange clothes and attributes; boost the turnover of Heineken; think up wildly creative excuses for staying away from work; and (way before the event starts) to already plan how we will welcome our team when they bring the World Cup home.
How do you think your national team will fare in Brazil?
AM: We hope to retain the title that we won in 2010, naturally.
NJ:We have a young team which shows a lot of promise. My personal opinion is that the team will get through to the second round, but that is where it will stop.
