Salad brand Florette is offering consumers the chance to win a salad bowl through an on-pack competition on bags of Classic Crispy and Superfood Salad.
The competition is being run in partnership with print designer Jessica Hogarth, who has designed the limited edition bowls, as part of Florette’s ongoing strategy to reach consumers at point-of-sale.
It will run for a month from 2 May and requires shoppers to enter a code found behind a peelable label, to be entered on the Florette website. The company is supporting the giveaway with additional consumer press activity and social media.
“Our strategy in 2016 aims to disrupt the shopper journey and this new on-pack promotion is another way we can target shoppers at the point of purchase,” said Florette marketing and innovation controller, Elaine Smith.
“After successfully investing in a range of digital, trolley advertising and static billboards in high footfall supermarket locations in the first quarter, we are looking forward to seeing how the stylish salad bowls are received by shoppers.”
Hogarth, who specialises in surface pattern and textile design, created the design that depicts salad leaves on a white background.
She said: 'I used the naturally vibrant colours of the leaves as inspiration and had lots of fun creating the illustrations. It’s been a pleasure to team up with Florette and be part of their fresh ideas.”
