Partnership sees healthy brands offer money-off coupons for each other’s products
Florette has partnered with veg-led food brand Higgidy to inspire healthy eating and help shoppers’ budgets go further.
The two brands will be cross-promoting on packs of their products with recipe inspiration and money off next purchase coupons.
Under the deal, Florette’s ‘hero’ product Classic Crispy will feature a £1 off voucher for Higgidy Sharing Quiches, and will be available at Sainsbury’s, Ocado, Tesco and Asda.
Higgidy’s 400g Sharing Quiches and 155g Little Quiches, meanwhile, will feature a 30p off coupon for a purchase of Florette Classic Crispy (170g and 115g), and will be available at Sainsbury’s, Ocado, Tesco and Booths.
The partnership runs for six weeks from 13 March.
The brands have also teamed up to create a recipe for the perfect dressing to enjoy with a Higgidy quiche and Florette crispy salad.
Martin Purdy, commercial and marketing director at Florette UK, said: “With rising costs impacting the lives of so many, it’s important to us that we provide shoppers with real value through our activity whilst also acting as a point of inspiration.
“There’s a brilliant synergy between the Florette and Higgidy brands. Salads are a natural side of plate accompaniment with quiches, and together they form a great combination as we move into warmer spring weather.”
Sarah Jackson, marketing director at Higgidy, added: “Higgidy and Florette make the perfect partners both on and off the plate. Both brands bring delicious flavours to lunch and dinner times and bringing them together on pack will add excitement to mealtimes.”
