Driscoll’s officially launches its brand in UK retail sector following acquisition of Berry Gardens Limited in 2022
Driscoll’s has launched its berry brand in the UK with a ‘Devoted to Delicious’ campaign to showcase its commitment to “exceptional taste and quality”.
The move comes two years after the California-based soft-fruit supplier and breeder acquired Berry Gardens Limited – the sales, packaging and distribution entity of leading UK soft-fruit cooperative Berry Gardens Growers Limited.
The London-based marketing drive includes branded billboards in high-traffic areas of the capital, berry sampling, and a fruit-gifting installation in Brick Lane in October.
In addition, a Driscoll’s Bike will pop up in key locations to allow Londoners to taste Driscoll’s berry varieties.
Driscoll’s marketing manager Isla Haslam said: “At Driscoll’s, we are passionate about delivering the juiciest and freshest berries to our consumers.
“The ‘Devoted to Delicious’ campaign is not only a celebration of our heritage and our dedication to flavour innovation, but also a significant moment as we officially introduce Driscoll’s in the UK.”
Driscoll’s has more than 100 years of heritage and says its UK campaign celebrates “the joy of eating fresh and flavourful berries”.
The campaign is being organised with scale-up marketing agency And Rising and brand consultancy Tomorrow Brands.
And Rising helps innovative companies grow rapidly, while Tomorrow Brands specialises in assisting brands to launch and scale in the UK.
