Jaffa Fruit has hit the road with its citrus sampling tour for the fifth year.
The ‘Show Us Your Jaffas'tour, which runs from April to September, is taking in Tesco stores nationwide, sampling easy peelers and juice from its giant orange juice bar. Customers will be encouraged to show the team their Jaffa purchases to win exclusive bags for life and redeemable money-off vouchers.
Jaffa spokesperson Lorna Norrington explained: 'The tour has become a staple of the Jaffa marketing activity over the years but still garners real interest from Tesco customers due to its unique look and style.
'The activity is requested year on year by a large amount of stores within the Tesco estate, who see not only an uplift in sales during its stay, but also for weeks after.'
The tour is one of a number of activities the brand is undertaking throughout 2018 alongside its sponsorship of Scout badges, England Hockey and the Women’s Hockey World Cup.
'2018 has seen us invest heavily in the brand’s marketing activities with strategic partnerships that dovetail and support the communication of the Jaffa brand values,' Norrington added.
