Cirkle has been appointed by Berry Gardens to handle its six figure Jubilee strawberries consumer PR account.
Cirkle’s strategic PR campaign will spearhead brand awareness by educating consumers that not all varieties of strawberries are the same.
The interactive campaign will embrace media relations, influencer activity and sampling tactics as well as advocacy through social networking to encourage consumers to actively seek-out Jubilee Strawberries at point of sale.
Berry Gardens md Nicholas Marston said: “Cirkle stood head and shoulder above the competition and we were bowled over by the impressive results and return on investment they have consistently achieved for their other fresh produce clients including The Blackcurrant Foundation and Pink Lady apples.
“We are extremely excited about their ability to drive consumer awareness and sales by ensuring Jubilee Strawberries become a destination purchase amongst our target audience.”
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