Celery promotional campaign Love the Crunch was spotted at London’s Kings Cross station this week offering samples and vouchers to busy commuters.
Those who tweeted photos of the celery or logo also had the chance to win vouchers. Fronted by the celery mascot, the stunt was designed to increase awareness of the Love the Crunch campaign.
“Celery sticks is a convenient snack for busy commuters and I wanted to link the two together,” said G’s Fresh marketing support, Annice Rawsthorne.
