Waitrose is claiming a first with the launch of celeriac rice, which it says takes the trend for carb alternatives to the next level.
The Waitrose Celeriac Rice, which sells at £1.75 for 300g and went into stores this week, is raw celeriac, chopped into tiny rice-sized pieces for use in home cooking.
The supermarket described the line as ideal as a base for a scratch-cooked risotto or microwaving to serve with a curry.
Tom Moore, Waitrose vegetable buyer, said: 'We know our customers love an alternative to traditional carbs, particularly when they're made entirely of fresh vegetables or are a tad unusual.
'Celeriac rice adds a deliciously subtle nutty flavour to a dish and keeps its shape beautifully during cooking. We hope fans of the vegetable will love this new way of enjoying celeriac, which would be tricky and time-consuming to do at home.'