Capespan is celebrating a successful season following its Cape apples Cool & Crisp campaign this summer.
According to data from market researchers Mintel, the fresh fruit sector is forecast to grow by 15 per cent in the next five years, with one of the key growth areas being convenience snacking.
Research carried out by Cape revealed that snacking on junk food was worse during the summer months due to stress and boredom.
The Cool & Crisp campaign, launched in July, focused on promoting apples as a healthy and convenient alternative to junk food in the workplace.
Cape used a series of healthy-eating recipes and a print and radio campaign to convey their message.
Dr Rosemary Leonard took part in national and regional radio interviews, while national DJ’s including BBC Radio 2’s Steve Wright and Capital Gold’s Mick Brown also encouraged the public to choose a Cape apple to snack on.
Apples were given out to businesses in Canary Wharf and commuters at London’s Victoria station in a bid to promote healthy snacking.
Cape also targeted county shows in Norfolk, the East of England and Kent.
Martin Dunnett, commercial director of Capespan, said: “The Cool & Crisp campaign is a small step in the right direction in acknowledging that the nation’s snacking habits are in a shocking state.
“We are very pleased with the success of the campaign. The support from the media has been fantastic and we are very interested to explore other opportunities within the corporate arena - I think snacking habits at work are going to be big news over the coming months and years.”
