Morrisons is official retail partner after signing three-year partnership with organisers Love British Food
British Food Fortnight is set to return from 20 September to 6 October 2024.
This is the event’s 23rd year as the nation’s leading celebration of British food, and Morrisons has become the official retail partner after signing a three-year partnership with organisers Love British Food.
The annual event is supported by local communities, the public sector, and is backed by most major foodservice organisations. The aim ois to highlight the diversity and quality of British food.
Morrisons will champion British food and farming in stores nationwide by offering farm tours for customers, store tours for primary schools, and special promotions of British produce.
For example, the ’Morribus’ will kick off with a tour for customers of a beef farm in Penrith, Cumbria, with 40 such tours planned throughout the year.
Morrisons will also host special ‘Food Maker & Shop Keeper’ store tours for primary schools to showcase British produce.
In addition, the British Food Fortnight Community Competition, in association with Morrisons, returns to celebrate individuals and volunteer organisations making “good food available for all”.
Wellbeing entrepreneur, broadcaster and Love British Food ambassador, Liz Earle, will lead the judging panel, which will focus on the availability and affordability of good food in communities.
She said: “I have been involved in British Food Fortnight for over a decade. I love how the event inspires communities to celebrate the wonderful food we produce in this country.
“But the stark reality is that not everyone has access to good food. So, the spotlight of this competition on the availability and affordability of good food for all is something I feel deeply strongly about, particularly in my role as commissioner for the Social Justice Commission.
Founder of Love British Food, Alexia Robinson, commented: “This celebration is about more than just food; it’s about community and sustainability. We are excited to partner with Morrisons, who have been exceptional leaders on British food and farming.
“Their commitment to making good food available for all aligns perfectly with our mission. With so many exciting activities planned, we hope everyone will join us in celebrating the very best of British food.”
