PhytoTrade Africa is looking for fresh-produce trade partners in its Better Breakfast campaign in the UK.
The organisation, which represents baobab fruit-growers in southern Africa, already has cranberry specialist Ocean Spray on board and is hoping to add other fresh produce names to the campaign, which launches to the public with Better Breakfast Week from 24-30 September. Some retailers, manufacturers and chefs are also getting involved.
Kiwi fusion chef Peter Gordon and The Co-op community chef Mark Earnden will be fronting Better Breakfast Week, and food providers will be donating products for media and competition prize hampers, running educational events and promotions, creating recipes and supporting the campaign through their social media networks.
Lucy Welford, marketing manager at PhytoTrade Africa, said: “We have some great people and organisations supporting us already but would love to see a range of fresh fruit and vegetable producers get involved and help us to spread the message that a healthy breakfast is important. Fruit and vegetables are packed full of goodness and contain essential vitamins and minerals …so they are a perfect match for us and will be included in many of the recipes that we are specially creating for the Better Breakfast Week. We hope to hear from as many producers as possible, just contact the campaign team.
“We have seen a steady decline in the number of people who regularly eat breakfast, yet nutritionists agree it is the most important meal of the day. Given the importance of nutrition in longevity, growth and good health, a key focus of the Better Breakfast Week will be to encourage people of all ages to tuck into a delicious, healthy meal. The campaign will include lots of practical ideas for fast, healthy breakfasts to suit all budgets.
“We have some great people and organisations supporting us already. We are now launching to trade to try and get as many people from the food and drink industry as possible helping to spread the message that breakfast is important.”
The campaign website www.betterbrekkie.com is going live at the end of April and will be on Twitter @BetterBrekkie.
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