Leading citrus brand Jaffa is preparing to embark on a sixteen-weekUK tour of Tesco stores around England, Scotland and Wales.
The Jaffa mobile juice bar will be on the road for five days a week, and will belocated at selected Tesco stores nationwide to showcase Jaffa citrus.
The firm willbe offering complimentary fresh juice samples, competition giveaways, familyfriendly games and goodie bags.
The experiential tour will start in Dumfries before moving around the country,taking in locations such as Cardiff, London, Newcastle, Manchester, and various other citiesin between.
Shahar Katsir, of Jaffa, said:“The tour will be a fantastic opportunity for us to communicate and engagewith Tesco customers in a fun way.
'The campaign is one of the number of initiatives we plan to roll out over thecourse of the year to support the Jaffa brand.
“We want to reach out to our loyal Jaffa customers and introduce newcustomers to both the range and the category.
Throughout the tour, there will be tens of thousands of samples distributed.
The tour will also introduce the first phase of the national roll out of the ‘BringBack The Half Time Jaffa’ initiative.
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