Booths supermarket is encouraging its customers to bring reusable containers to its fresh food counters.
The family-owned grocery chain has launched an initiative encouraging customers to bring their own reusable containers to purchase fresh meat and fish from their counters.
For fresh produce the company has also introduced a cotton net bag for loose produce, and cardholder saving on selected loose fruit and vegetables.
It has also increased the use of market-style fixtures to encourage shoppers to choose loose fruit and vegetables rather than pre-packed.
Booths' brand and innovations manager, Matt Bruno said ‘’We’re constantly striving to become a more environmentally friendly retailer.
“Enabling our customers to bring their own clean, lidded containers to purchase fresh meat and fish from our counters is a natural progression towards becoming more sustainable.’’
The initiative follows Booths completely removing plastic cutlery from its takeaway counter products, and pre-packaged food to go options, which will prevent 500,000 pieces of plastic cutlery being used in Booths each year.
