The Blackcurrant Foundation has teamed up with the National Schools Partnership (NSP) to take its Purple Power campaign into primary schools.
The campaign aims to raise awareness among teachers and parents to help them advise five- to seven-year-olds on incorporating more dark fruit - especially fresh blackcurrants - into their diet.
Kate Refson at PR agency Cirkle, who is running the campaign on behalf of the foundation, said: “We partnered with NSP to create a bespoke educational initiative targeting more than 75,000 Key Stage 1 pupils nationwide.
“Named the Purple Power campaign, the focus is on eating a rainbow and the importance of consuming a colourful diet. This is supported by a selection of creative exercises to complete such as Fruity Fun Out of School, which involves identifying various fruits in the supermarket and encouraging pupils to eat a rainbow by placing a coloured fruit in their lunchbox.”
The campaign also features the Design a Blackcurrant Superhero competition. The winning design will be made up by an illustrator and then used throughout the www.blackcurrantfoundation.co.uk website.
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