BerryWorld, the rapidly expanding soft fruit business of Poupart, has reached the £100 million turnover milestone.
The new landmark has been achieved through an increase in sales across all sectors of the company’s business. Turnover will exceed £100m in this financial year, representing a huge leap from £66m just two years ago.
The major growth areas have been in the minor berry sub-categories, principally blueberries, blackberries and organic berries. And the increase in sales of these lines has resulted in BerryWorld’s sales being evenly split between UK grown and imported fruit.
To continue its momentum, BerryWorld has announced the appointment of two new directors. Paul Cole, who joined BerryWorld in 2004, working within the sales department has become sales director and new procurement director Dave Ashton has been with Poupart since 1986 - joining BerryWorld in 1996. Having worked as account manager, for the last five years Ashton has been head of the firm’s procurement team.
BerryWorld managing director Adam Olins said: “Over the past few years, we have worked very hard to develop the soft-fruit market with our selected growers and customers. Reaching this £100m turnover is a great credit to all the team and we are particularly pleased to announce the appointment to the Board of Paul Cole and Dave Ashton who have made, and will continue to make significant contributions to BerryWorld’s success.”
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