Exclusively available at Ocado Retail, BerryWorld has teamed up with breast cancer charity Coppafeel! for the launch
UK fruit supplier BerryWorld has partnered with CoppaFeel! for Breast Cancer Awareness Month (BCAM) to launch a new limited-edtion pack of blueberries.
Named ‘Booberries’, the partnership will see 10p per pack sold going to support the youth breast cancer charity.
Exclusively available at Ocado Retail, the limited-edition blueberry packs will be stocked throughout October and November.
It features packaging that is 100 per cent recyclable using FSC accredited paper, which was successfully trialled over the summer.
According to Cancer Research UK, 1 in 7 women in the UK will develop breast cancer during their lifetime. Additionally, there are around 56,400 women and 390 men diagnosed with breast cancer each year in the UK.
CoppaFeel! is the UK’s only youth-focused breast cancer awareness charity and is encouraging those aged between 18-24 to act whilst promoting the importance of self-checking.
Marketing and communications director at BerryWorld, Charlotte Knowles, said: “BerryWorld Booberries and CoppaFeel!’s mission go hand in hand. This bold and bright campaign with Ocado Retail has given us the opportunity to use our brand for good, raising awareness of self-checking and breast cancer more widely.
“Together with CoppaFeel! we’re bursting with berry goodness, all whilst bringing a splash of colour and British humour to UK shoppers.”
Head of partnerships at CoppaFeel! Amber Hodge said: “Not only does BerryWorld’s campaign raise vital awareness of our chest checking message, but the funds raised from each blueberry pack mean that we can reach even more young people to educate, encourage and empower them to check their chest monthly - which we know can save lives.”
Produce trading manager for Ocado Retail, Martha Springham, added: “We are delighted to have partnered with BerryWorld and CoppaFeel! to raise awareness of breast cancer among the youngest generations.
“The paper-topped limited edition Booberries pack, available at Ocado Retail, not only supports CoppaFeel!’s mission with an on-pack donation but is also a kinder packaging solution to the planet, with a 100% recyclable punnet which maximises fruit quality and product protection, whilst maintaining a low carbon footprint.”
