Produce World has joined forces with a popular BBC TV chef.
Emily Watkins, of primetime cookery show Great British Menu, will be collaborating with the business on its Nature's Premium organic range.
Watkins will provide recipes for customers based on the organic vegetables in the range of veg boxes.
Produce World's director of agriculture, Andrew Burgess, said: “Emily is an experienced chef who has cooked in some of the world’s finest restaurants. But, more importantly, she’s also a mother who knows all about preparing meals for a family and making sure they have plenty of high quality vegetables in their diet.
'We hope our customers can follow the example set by Emily and use her recipes in the Nature’s Premium boxes to help prepare meals for themselves and their growing families.”
Nature's Premium was launched in October. Its range of organic vegetable boxes includes the Weekday box, the Weekend box, and the Sunday Roast box.