The Banana Group joined forces last month with its national media partner The Daily Star to launch a consumer campaign to the newspaper’s 2.3 million readers promoting the health and energy-giving benefits of bananas.
Be A Fit Banana kicked off with its first front-page-led feature on November 1 with Coronation Street starlet, Tina O’Brien. Joining her was supermodel Sophie Anderton and Emmerdale actress Sammy Winward, who, over the course of the week, highlighted why they enjoy bananas.
Covering over 13 pages throughout the week, the campaign featured celebrity interviews, facts about bananas and the Top Banana quiz.
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