Kent top-fruit marketer Avalon Produce is on track to bring another new apple variety to market after planting 4,500 new Cabaret trees.
The move is part of the company’s long-term partnership with Tesco to bring new products to market. Currently grown by two of Avalon's growers, new variety Cabaret was developed after several years of trials, headed up by Tesco technical manager John Worth.
He said: “Cabaret is another fantastic innovation after the ‘Kentish Kiss’ was launched earlier this year. It forms part of our NPD pipeline in collaboration with Avalon Produce Limited and is certainly one to look out for in the future.
“Cabaret was identified to fill a gap in the market, whilst providing the consumer with a fantastic eating fruit.”
Avalon Produce commercial director Michael Joyles said: “This move continues the commitment and work with Tesco to deliver great products to delight the consumer and to bring new products to market.”
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