The first official supermarket partner to Team GB is set to continue its support beyond Rio 2016 until the Tokyo games in four years time.
With less than one month to go to the opening ceremony in Rio de Janeiro, Aldi announced today that it is extending its partnership with the British Olympic Association (BOA) and launching a new TV advertising campaign profiling its support of the country's athletes. The advert was screened on Monday evening (11 July) on ITV.
Matthew Barnes, chief executive Aldi UK and Ireland, said: “We became an Official Partner to Team GB more than a year ago and have been supporting our nation’s extraordinary athletes on the road to Rio since then.
“As the athletes begin making their final preparations for Rio 2016, we want them to know that we will be supporting them in the long-term too. All the way to Tokyo, in fact.”
Aldi first announced its sponsorship of Team GB as part of its 25th anniversary in the UK in 2015. Since then, it has worked with the BOA on its youth engagement programme, Get Set to Eat Fresh, and Homegrown Heroes, an initiative to connect athletes with their local communities.
Bill Sweeney, BOA chief executive, said: “Like us, Aldi has a strong track record of investing in Britain and has really captured the British imagination in recent years.
“As this year’s athletes prepare themselves to do extraordinary things in Rio, we are looking forward to working with Aldi again as we begin the journey to Tokyo 2020.”
