The UK potato supplier hopes its partnership with Warner Bros. Discovery and A Minecraft Movie will attract new customers into the chilled potato category
Leading UK potato supplier Albert Bartlett has announced a partnership with film entertainment company Warner Bros. Discovery to tie on-pack promotions to new release, A Minecraft Movie.
With the film hitting cinema screens on 4 April, promotions are set to begin soon, with Albert Bartlett Original Rooster and Butter Gold potatoes featuring eye-catching imagery from the movie.
“Consumers can scan the on-pack QR code to enter their details in both a weekly and grand prize final draw at the end of the promotion on 6 April,” Albert Bartlett revealed. “Hundreds of prizes can be won including movie merchandise such as Minecraft plushies and caps, Xbox consoles and the grand prize of a UK adventure holiday for four.”
On-pack promotions will be supported by significant marketing spend on an out-of-home, social, digital, in-store and PR campaign.
“With this being the first chilled product promotion Albert Bartlett are undertaking,” the company said, “they hope the movie partnership will attract new customers into the chilled category.”
Thomas McInally, senior brand manager at Albert Bartlett, commented: “Excitement is growing around the highly anticipated launch of A Minecraft Movie. This collaboration will see us target both fresh and chilled shoppers in our first ever cross-category on-pack promotion, giving consumers the chance to win hundreds of prizes. We look forward to inspiring both new and existing consumers into crafting the ultimate meals with our potatoes.”
