Potato supplier Albert Bartlett has made its first entry into the sweet potato market with a listing at online retailer Ocado.
US-grown and branded Albert Bartlett sweet potatoes are now on sale as a two-pack.
They were launched in response to shoppers’ desire for convenience and the growing consumption figures for sweet potatoes, the company said.
Head of marketing Michael Jarvis said: “Albert Bartlett is excited by this new venture into branded sweet potatoes and we look forward to working with Ocado to meet the growing demand for convenience.”
