The company has expanded its business in the past year and sees excellent potential for its green, yellow and red-fleshed varieties in various Asian markets
Italian marketer Jingold says it more than doubled its sales of red-fleshed kiwifruit in 2023. And as it heads to Hong Kong for what it regards as one of the most essential meeting points in the calendar, Asia Fruit Logistica, the company predicts it will achieve a further notable expansion in sales of the product.
“A highlight of our exhibition will be our flagship product, the red kiwifruit,” says Federico Milanese, the group’s marketing director and a regular visitor to the show. “Currently, Jingold is the market leader for this variety, with anticipated volume growth of 30 per cent compared to last year.”
According to Milanese, the licensed variety in question has made for an exciting addition to Jingold’s product portfolio and is one the marketer is keen to push in Asian markets. “The red kiwifruit is highly valued by consumers for its exotic aftertaste, exceptional sweetness, soft texture, and outstanding shelf-life,” he says.
Overall, the company expects to continue its recent commercial growth in Asia. In Hong Kong, it hopes to bring its patented green, yellow and red-fleshed varieties to the attention of even more buyers and importers.
“Our presence at Asia Fruit Logistica in Hong Kong will also provide a valuable opportunity to meet with our existing Asian partners and clients,” Milanese comments. “These meetings will be crucial for outlining strategies for the upcoming campaign and exploring potential collaborations with new buyers.”
He adds: “As we approach the new season, we are pleased to report a projected production increase of approximately 12 per cent compared with the previous year.”
During the fair, Jingold will also report on some important new projects. These include the expansion of its overseas operations Jingold China in Shanghai and Jingold Greece.
“These branches are set to increase their production quotas further and involve more partner companies in our projects,” Milanese confirms.
