All Marketing articles – Page 242
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Chiquita launches loyalty app
Chiquita FanFun smartphone application offers interactive content, sharing features and earned rewards
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Peru prepares avo marketing drive
This year's campaign will feature a new brand image, under the slogan 'Monumental Flavour', with Germany a major target
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Tasmanian apples are China-bound
The first shipment of Australian 'Tiger Fuji' apples is on way and due to dock in Shanghai on Wednesday
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VHB launches summer campaign
A consumer-facing campaign for fresh herb firm VHB will run in BBC Good Food and be promoted through an on-pack competition
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Zespri launches its first app in Europe
Users encouraged to take up challenge of eating one kiwifruit every day for 14 days in order to feel healthier and win prizes
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Roux Jr signs up for Pink Lady contest
TV chef Michel Roux Jr agrees to be a judge for the 2015 Pink Lady photographer of the year competition
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WAC to boost promotional spend
Asia to be a target for additional funding, as industry continues campaign to re-enter China
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CSO investigated over €3m funding
Financial police have raided the offices of Italy's leading fresh produce marketing and research agency
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Koppert appoints two UK managers
Chefs Franck Pontais and Paul Da-Costa Greaves join micro produce and specialist leaf producer to promote brand in UK and Irish markets
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Retail listings for micro-plants
Little Kitchen Harvest launches new chilli micro-plant to meet current consumer trend of ‘micro-leaf cuisine’
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Compass Scotland and government in health venture
Catering firm working with Scottish government to take its Supporting Healthy Choices framework forward
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Expo Milan to showcase fruit
The pavilion for a number of African and Central Asian countries at Expo 2015 is under development, with fruit, vegetables and spices the central theme
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Potato Council pledges to tackle sales drop
New study shows 'unconscious' decision not to buy potatoes could be reversed through better shopper signposting
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OneHarvest wins Marketer of Year Award
OneHarvest’s Marketing Team, led by Andrew Francey, announced as winner of the Marketer of the Year Award 2014
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Brand on the run: Jaffa to tour UK
Citrus giant to visit Tesco stores across England, Scotland and Wales offering free samples and competition
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Fresh World Cup: USA v Germany
Group G: Steve Nelson of Plant Sciences goes head to head with Patrick Sperl of Cobana Fruchtring
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Fresh World Cup: Portugal v Ghana
Group G: Gonçalo Andrade of Portugal Fresh goes head to head with Stephen Minsah of the Sea Freight Pineapple Exporters of Ghana
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Seald Sweet unveils new easy peeler brand
Mandarina’s will be available from August to October as part of company’s expanding summer citrus range
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Fresh & Easy relaunch underway
Former Tesco-owned operation is reintroducing itself to customers with a new marketing campaign
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Jamie Oliver veg toys recalled
Celebrity chef also embroiled in clash between Australian vegetable growers and retailer over campaign crate levy