All Marketing articles – Page 205
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ArticleGrowers could be ‘proud’ to start season with Robijn
Jonagold clone and heavy-cropping variety Robijn touted as a stronger start to British season than Discovery
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ArticleInterfel launches fresh logo
A new logo embodying the qualities of French fresh produce has been unveiled by Interfel, which has sought to stress the origin of the country’s products
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ArticleTough year for Fyffes as UK turnover drops
Fyffes' UK sales fell from £287.2m to £273.5 during the last financial year, while profits were hit by £12m 'exceptional charges'
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ArticleSweet potatoes taste success
With NPD to the fore and new source countries coming on stream, the future looks rosy for sweet potatoes
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ArticleSpecial report: Ireland's pride and produce
Martyn Fisher went to visit some of the major players in the Irish fresh produce sector, and discovered a market that abounds in national pride
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ArticlePMA teams with entertainment group
A marketing partnership between PMA and the Entertainment Resource and Marketing Association has been announced at the record-breaking Fresh Summit trade show in the US
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ArticleAlbert Bartlett pack redesign to boost product prominence
The redesign has been rolled out across the full Albert Bartlett range, including its well-known Rooster potato variety
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ArticleNew recipes aim to shake up unexcited potato consumers
As research reveals lukewarm perception of spuds among Brits, AHDB campaign aims to show their versatility
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AnalysisIs the worst over for the potato industry?
Suppliers report that market conditions are easing slightly, backed up by good lifting conditions and lower acreage
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ArticleAll Lemon reflects on challenging year
Adverse weather and tough trading conditions made 2015 a difficult season for the Argentine quality seal
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ArticleAvocados From Mexico names new directors
Leaders chosen to help maintain strong expansion which has seen US market share hit 78 per cent
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ArticleGreen swedes set to hit Asda shelves for Halloween
The product, grown by Stewarts of Tayside, is being marketed under a 'spooky' marketing tag, and has taken six years to perfect
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ArticleZespri to help kick-off PMA
New Zealand kiwifruit marketer will co-host Fresh Summit Welcome Reception at Georgia Aquarium
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ArticleThe Co-op Food reveals which is best apple for bobbing
The Royal Gala and Cox’s Orange Pippin came second and third respectively in the study commissioned by the retailer
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ArticleCVVP develops new early orange label
The extra-early Navelina variety will be unveiled at next week’s Fruit Attraction
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ArticleJunami teams with Dutch Olympic star
Hockey player Naomi van As will help promote apple variety to those Dutch consumers with an active lifestyle
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ArticleAussie pears the hailstorm heroes
Australian pears that were wounded in the Goulburn Valley hailstorm will be spruiked as survivors in a new campaign to push sales of damaged fruit
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ArticlePDM Produce-owned drinks brand wins second listing
Made with locally-sourced fresh vegetables and fruit, B.Fresh drinks has won its second multiple retailer listing
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ArticleIdyl shakes up snack market
Company claims its cherry tomato Shaker Medley is ideal for ‘on the go’ snacking
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ArticleWoolworths drops ‘Cheap Cheap’
Leading Australian retailer Woolworths has launched its fourth new campaign in four years with ‘Always at Woolworths’