All Marketing articles – Page 197
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Article
WAC launches new Malaysian campaign
Industry body teams up with Fitness First to highlight the value of a healthy lifestyle
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Article
Oppy adds colour with lemon plums
Importer expects shipments of Chile-grown fruit through first week of March
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Article
Gold3 kiwifruit at centre of Zespri’s future
New Zealand kiwifruit market Zespri has put the Psa resistant Gold3 variety at the centre of its five-year marketing plan
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Article
New task force will promote European-Middle East trade
The UK government has created a new task force to improve trade links between the Middle East and European markets
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Article
Cucumbers go through the wire
Concerns over cucumbers becoming the ‘new banana’ in the supermarket price war are being somewhat offset by growers embracing the high-wire growing system, as Martyn Fisher finds out
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Analysis
Opinion: Join with other sectors to boost consumption
British Growers Association chief executive, Jack Ward, on why fresh produce should join with other sectors to boost consumption
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Article
Salad value slides as retailers slash prices
Retail promotions continue to drag salad value down, but added-value and health trends are propping up other areas of the category
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Article
Coregeo acquires Tenderstem sister brand Bimi
First-pan European contract for Coregeo will see it look to capitalise on 'massive' potential for the Bimi brand in Europe
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Article
Hazera taps into mini-watermelon potential
Growing demand for convenient watermelon varieties is at the forefront of the seed specialist's plans
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Article
SanLucar says it with strawberries
New Valentine’s Day packs available to German and Austrian consumers from 8-14 February
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Article
Film tie-up continues with ‘Mash Damon’
Huge potato mosaic replicates artwork on The Martian DVD as part of Albert Bartlett tie-up with Hollywood film
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Article
Chiquita chops its Bremen banana deal
Company reportedly re-routing 80,000 tonnes per year via the Netherlands as new strategy takes shape
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Article
Mexican avos touch down for Super Bowl
Avocados from Mexico reprised its big-game marketing push in the US with an advert that was out of this world
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Article
Hoogstraten showcases new branding
Belgian co-operative launched its new brand at Fruit Logistica this week, after rolling back its Specialty Street and Flandria branding
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Article
Berlin goes nuts for Genuine Coconut
World's Coconut Trading's unique coconut product lands the 2016 Fruit Logistica Innovation Award
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Article
Aldi doubles ad spend in Australia
Aldi Australia has ramped up its advertising while competitors Coles and Woolworths cut back
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Article
T&G to sell Zespri kiwifruit in Asia
The NZ companies have signed a landmark agreement to supply their branded products in four SE Asian markets
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Article
Tozer renames Flower Sprout as Kalette
New name aims to capitalise on kale boom and will appear on sprout-kale hybrid in time for new season in all markets
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Article
New product and design for Mack Premium brand
Avocados will now join bananas in the range, which it is hoped will be taken up a level by the new man in charge of Mack Wholesale