Mercazaragoza has been handed the gold prize for its initiatives to strengthen the competitiveness of Zaragoza's retail market sector by the World Union of Wholesale Markets (WUWM).
The recent WUWM conference, held in Palma de Mallorca on 14-17 September, saw the announcement of the winners of this year's WUWM 2010 Awards.
Held under the theme 'Excellence in Developing the Link between Wholesale and Retail Markets', the awards were designed to review the ways that member markets support, develop and emphasise the business of their traders while also promoting the opportunities that exist for wholesale and retail markets to work together.
The gold award was handed to the Spanish wholesale market in the city of Zaragoza, Mercazaragoza, which was recognised for the success of several of its initiatives designed to strengthen the competitiveness of the local retail market sector, as well as the implementation of a joint wholesale/retail market campaign.
Runner-up Duisburg wholesale market was awarded the silver prize for its joint marketing campaign, 'My Retail Market Campaign', which has united 204 wholesale and retail markets and 4,500 traders across 20 cities in Germany.
The National Association of British Market Authorities was awarded the bronze for its part in achieving recognition and support for markets in the UK, while two certificates of merit were handed to Mercacordoba in Spain and the Evergreens Retail Market in Pretoria, South Africa.
