Andrew Yaxley has been appointed as Tesco’s newly created managing director for London.
Yaxley, who was commercial director for fresh and frozen food, will now be responsible for all formats in the London area, a move the supermarket said “recognises the importance of London to Tesco.”
The chain has been making moves to improve its London offer in recent times, with the construction of a new dotcom centre in Crawley and another being built in Erith.
“We’re also focusing on getting the right ranges and products in each store, for example trialling Food to Go in Kensington and Regent Street for busy commuters,” a spokesman said. “This year, we’ve got more exciting plans for our London customers, and Andrew will lead that work.”
The spokesman added: “London’s diversity presents us with huge opportunities, as we work towards giving shoppers more personalisation in a city where shopping habits change rapidly and customer expectations are extremely high.”
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