But thanks to a late UK harvest producing bigger and sweeter fruit than usual, visitors will likely get more berry for their buck compared to previous years.
Nick Marston, the chairman of British Berry Growers, which represents 95 per cent of berries supplied to UK supermarkets, said earlier this year: “Our strawberry crop has arrived a little later this year but the good news is that they are well worth the wait. Cooler spring weather means that strawberries have ripened a little more slowly which allows them to grow particularly large, and the recent bright weather has boosted their sugar content, ensuring they’re incredibly sweet-tasting too.”
Perdita Sedov, the food and drink director for the All England Lawn Tennis Club, told The Telegraph: “When you come to Wimbledon, everyone wants their strawberries and cream so we haven’t changed that. I’m really pleased to be able to say our strawberries and cream remain the same this year at £2.50, and has done since 2010.”
Wimbledon’s strawberries are grown less than 40 miles away at Hugh Lowe Farm in Kent.
And with harvesting starting at 5am during the championships, some of the produce is eaten on the same day it is picked, The Telegraph reports.
