Lamb's Lettuce from the Loire Valley is organising a UK wholesale promotion for the first time. Until the end of April, all UK-based wholesalers will be entitled to a £5 Marks & Spencer voucher for each pallet of Lamb's Lettuce from the Loire Valley they buy.

Pascal Poiron of the Lamb's Lettuce from the Loire Valley marketing committee said: 'Working with wholesalers is a priority for us and this is our chance to reward the wholesalers for the hard work and dedication that they show to Lamb's lettuce.' Six wholesale markets will be merchandised between April 4 and April 11 with demonstrators distributing information packs and gifts to the wholesalers.

Those interested in taking part should call 0207 312 3636 quoting Lamb's Lettuce from the Loire Valley promotion to get an information pack.

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