The World Fruit and Vegetable Show 2009, to be held in London in October, has secured support from major UK supermarket chains and wholesalers.
Organisers of the show have been working to get active participation from big players in the UK fresh produce commercial community, and have been rewarded well thus far.
They have successfully engaged with participants to prepare the buyers' desk, innovation awards, best packaging awards, and the reception ceremonies.
The 2009 show will be at least three times larger than in 2008, and the organisers will be mailing more than 100,000 vouchers to visitors from all over Europe.
The show takes place on October 21-22 at the ExCel exhibition centre.
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