Morrisons has revamped its website as part of a brand and TV advertising campaign.

Digital agency Candi has redesigned the site, which offers customers food preparation advice, tips and information on prices, and information on promotions.

Deborah Keay, MD of Candi, commented: "Research shows that Morrisons' customers love the store experience and our focus for the site has been to extend that experience online. We want to give customers access to Morrisons’ food expertise wherever they are."

Richard Burgess, marketing communications manager, Morrisons, said: "Our new website helps to communicate clearly to customers that great value, fresh food is at the heart of what we do. Online offers a powerful medium to communicate with customers in a way that encourages active participation in the Morrisons brand."

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