Following a successful launch into selected shops earlier this year, Starbucks is now rolling out its Newburn Bakehouse-produced Gluten Free Veggie Good Houmous Wrap to outlets nationwide.
The move marks Newburn Bakehouse - Warburton’s dedicated gluten and wheat free range - continuing its growth into the foodservice market by launching its wraps into some of the most well-known global coffee companies, Starbucks and Costa.
Produced in partnership with Costa, the Gluten Free Chicken and Basil Salad Wrap is the first savoury gluten free product to be offered by the coffee shop chain in the UK. It will go on sale from 1st May across all Costa Coffee shops nationwide, priced at £3.75 each.
Costa has demonstrated its commitment to the gluten free sector by partnering with trusted experts and independent charity, Coeliac UK, to gain approval of its wraps. In addition, the Costa Gluten Free Chicken and Basil Salad Wrap is the first gluten free product within a coffee shop to receive accreditation from Coeliac UK.
Newburn Bakehouse entered into the foodservice market in September last year after La Tasca added the gluten free wraps to their menu.
Chris Hook, a director of Newburn Bakehouse, said: “It’s a known fact that eating out is one of the biggest challenges people with food intolerances face – our loyal customers tell us this every day. So it’s great to see big brands taking the lead in the gluten free food to go sector.
“As mainstream demand for free from continues to increase, we expect to see more and more establishments recognising the market opportunity with this fast growing audience. I just hope they come and talk to us, after all it’s a complex food area that requires experience and knowledge.”
Warburtons’ Newburn Bakehouse products are baked in a dedicated, gluten free and wheat free bakery in Newburn, Newcastle, from which the range takes its name.
The firm's Veggie Good Houmous Wrap, which offers consumers part of their 5 A DAY, launched nationwide this month, retailing at £2.99 take away, or £3.59 eat in.
