Waitrose stole the show at this year’s Brammy Awards, picking up a number of accolades, including Best Bramley Retailer.
The retailer was singled out for its commitment to Bramley apples during the event at top London restaurant, Angela Hartnett at The Connaught hotel on Friday, June 23.
Presenting the award to Rik Connor, of Fruition, in association with Waitrose, Ian Mitchell, chairman of the Bramley Campaign commented on the retailer’s recognition of Bramley as worthy of support and particular attention.
He said: “Waitrose has achieved its success not by cutting prices but by selling the products at prices which reflect their quality.”
The retailer also walked away with one of the two prizes given for the best Bramley dessert, other than pies, for its apple crumble. And it was runner up in the best savoury product category for its English pork & fresh Bramley apple sausages.
Meanwhile, Asda picked up the Bramley Pie (individual) award for its Extra Special-branded Caramelised Apple Pies.
Popular chef, Anthony Worrall Thompson was awarded a prize for his commitment to promoting Bramley apples in his tv cookery demonstrations, but was unfortunately unable to accept the award in person
The Brammy Awards, now in their 13th year, recognise a range of companies, manufacturers and media outlets that work with and promote Bramley apples.
“The diversity and quality of Bramley products available to the customer is growing year-on-year. The wide range of both sweet and savoury products, which benefit from Bramley’s unique flavour and texture to produce outstanding results,” said Mitchell.
“Bramley is such a super product that anyone who has anything to do with it is guaranteed to have great success,” he added.
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