Waitrose has signed up to sponsor Reading Football Club for one year, with the retailer’s name to appear on the team’s home and away kits in the 2008-09 season.
Waitrose food will be on offer in the stadium and its conference rooms, and the firm will offer special deals to season ticket holders.
Chairman of Reading FC John Madejski said: “We are absolutely delighted to announce the start of what we hope will prove to be a long-term partnership with one of the most reputable and respected retail brands in the UK.
“We hope this will become a pioneering partnership, and we are already aiming to introduce Waitrose food and drink products across the stadium, hotel and conference centre, which we are sure will be well received by our supporters.
“Waitrose will also be making a number of exclusive offers available to our season ticket holders, and we are very pleased that they have shown such willingness to engage with our supporters.”
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