Waitrose is to start giving its customers the power to pick which groceries they save money on.
The 'Pick Your Own Offers' scheme allows customers who are members of myWaitrose to choose the products they’d like to save 20 per cent on, in-store and online.
Customers will be able to select ten items from a list of nearly 1,000, from everyday or frequently bought items to special treats.
Pick Your Own Offers will be on top of Waitrose's Brand Price Match scheme, which will continue to match Tesco's prices on branded products.
Mark Price, Waitrose MD, said: “This is a groundbreaking move giving customers the power to choose the offers they want. We know from the success of myWaitrose that customers like straightforward deals they can trust that are relevant to them. ‘Pick Your Own Offers’ goes one step further by putting them in control.
'Different forms of personalised marketing have been around since the 1990s, but we’re introducing mass customisation in grocery. Customers can choose what’s valuable to them when they shop for groceries. We really are giving power to the consumer.”
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