Waitrose has given the government's 5 A DAY campaign a boost with the provision of a pocket-sized, 12-page leaflet available free to customers in all its branches.
It is designed to give spring produce a boost by providing a series of healthy recipes to last through the week.
Ranging across snacking and full meals, produce is listed in five colour groups, red, orange,yellow, green and purple under the headline " Eat a Rainbow.".
The information is is strategically sited in dispensers along the shelves, and also carries the goverment's new style logo.
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