Waitrose has become the first food retailer to package fresh produce lines with Amcor Panorama.
The packaging, which was initially developed by Amcor Flexibles for chilled food products such as cheese and meat, combines the natural look and feel of paper with the functionality of the latest flexible packaging technology.
The Amcor Panorama pre-made bags are paper, strip laminated to 35 micron OPP with anti-mist, to optimise shelf life. The clear window and anti-mist system allow for the visibility of the vegetables, while the paper emphasizes the natural qualities of the product, according to Amcor Flexibles.
The three products, Green Vegetable Selection with Pesto Butter, Garden Vegetables with a Lemon & Mint Butter, and Mushroom and Tenderstem Broccoli with Garlic & Chilli Butter, packed by Prep Direct in the UK, hit the shelves in May.
