Waitrose has reported a boom in sales in the week to 30 April as a result of the royal wedding.
The upmarket retailer cashed in on Wills and Kate’s big day with bank holiday sales up 23.1 per cent compared to last year’s Easter break.
Barbecues and street parties were cited as key factors as sales of cucumbers went up 50 per cent and strawberry purchases rocketed by 70 per cent.
Following three years of falling sales, the introduction of new, better varieties appears to have arrested the country’s decline
The discounter has held on to pole position since July 2023, ranking ahead of traditional Big Four rivals
Winners include wholesaler of the year Lemdell and produce grower of the year D Fresh Produce
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