Waitrose deepens convenience offer

Waitrose is hoping to enhance its foray into the convenience market, with the launch of a new range: Good To Go.

The new label features 150 lines designed to be eaten on the move. Different salad bowls with either meat, fish eggs or dressings as well as Romaine lettuce leaf boats filled with prawns are some of the highlights along with the more standard fare of sandwiches and smoothies.

This product expansion mirrors the upmarket retailer’s plans to open 300 convenience branches over the next decade as it makes a bid to double its share of the convenience market.

Waitrose MD Mark Price said: "This marks another exciting milestone for our business and demonstrates our ambition to grow our convenience business. Good To Go gives us a fantastic opportunity to help our customers eat quality, innovative food on the move at a great price and strengthens our convenience business.”