Waitrose has added weather-blemished apples and pears to its ‘Little Less than Perfect’ range of wonky produce.
The addition follows a similar move by Tesco last week and comes as the British topfruit season gears up.
Waitrose blemished topfruit will be sold in packs of seven for £1.50, and will include on-pack messaging around food waste.
The retailer’s Little Less than Perfect range so far includes carrots, parsnips, onions and potatoes. The varieties of the apples and pears in the packs will vary, depending on what is available.
Greg Sehringer, Waitrose apples and pears buyer, said: “At Waitrose we really value the long and trusted relationships that we have with our growers, so we’re excited to bring even more of their crop to market through the Little Less than Perfect range.
“These apples and pears may be slightly unconventional in appearance but are just as delicious and great value, making them perfect to use in pies and crumbles or to simply enjoy as they are.'
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