Deal boosts retailer’s ambitions in the premium home food segment
Waitrose has purchased meal-kit delivery service Dishpatch, expanding the retailer’s direct-to-consumer business and aligning with its ambition to be the ‘home for food lovers’.
Founded in 2020 by CEO Peter Butler, the service provides restaurant-quality home dining in collaboration with some of the UK’s leading chefs, such as Angela Hartnett, Rick Stein, Michel Roux Jr and others.
Dishpatch customers can order food from more than 40 menus, with food and wine delivered on Fridays and dishes pre-prepared to be served at home.
Waitrose said it sees “significant opportunities” for Dishpatch following the deal.
Executive director for Waitrose, James Bailey, said: “Waitrose sees significant opportunities for Dishpatch, which works with some of Britain’s most respected chefs and restaurants.”
He added: “We have shared values in serving our customers the best-quality food and we’re looking forward to working together. While our immediate focus will be helping Dishpatch grow its core meal kit business, we are also looking forward to working with the team to bring further new and exciting food experiences to Waitrose customers.”
Founder and CEO of Dishpatch, Peter Butler, said: “Since launching in 2020, our mission at Dishpatch has always been to bring the most exciting, high-quality restaurant food into more people’s lives.
“We’re thrilled to be partnering with Waitrose, whose reputation has been built on the quality of their food. With such aligned values, we’re excited to bring our meal kits to a wider audience and exploring new opportunities beyond that.”
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