The turmoil created by changeable supplies and costs over the last two years will be addressed by a one day conference organised by the Food and Agriculture Group of the UK’s Chartered Institute of Marketing.
Through the experience of European food leaders such as Iain Ferguson of Tate & Lyle, Carsten Jakobsen of Crown International, John Pain of Compass Group and Ed Garner of TNS World panel, speakers will look ahead and reveal their strategies for survival and growth, at Imperial College London on April 23.
Chaired by David Hughes, Professor of Food Marketing at Imperial College, the conference examines the agricultural supply side in the morning and then looks at retail, foodservice, food manufacturer and consumer responses in the afternoon, providing a comprehensive platform of interest for all sectors of the food business - from field to plate.
John Giles, chairman of the CIM Food & Agriculture Group, said: “Over the last two years, agricultural, food and drink markets have seen massive rises then slumps in the costs of their raw materials - and with a global economic recession biting in the UK and Europe, marketing directors are suddenly involved in managing input costs and prices as much as promoting their products to the consumer.
“This conference will be relevant to everyone from the farming and food production community to the brand manufacturer and retailer if they want to understand the changing supply chain to which we all must be responsive.”
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