A special online television channel, dedicated to a veggie lifestyle, has been launched by a UK businesswoman.

Veggievision.com is the brainchild of Karin Ridgers, a former director of the Vegan Society UK.

Karin decided to produce the site herself after TV stations dismissed the idea, saying she was ‘too ahead of her time’.

Driven by a passion to promote her cause, VeggieVision.com combines lifestyle information, celebrity interviews and real-life stories.

Currently, popular poet Benjamin Zephaniah and actor Jerome Flynn of Soldier Soldier fame have already been filmed for exclusive interviews about their lives and being vegetarian.

Ridgers said: "At the moment we have a small selection of mini programs that people can click and watch, with many more coming soon.

“With more and more people going over to broadband, VeggieVision is quick, informative, fun and educational - with the benefit of worldwide 24/7."

She said the site has received a positive response from audiences in the UK, America, Austria and Israel.