Vegetarianism: what does it mean to the fresh produce industry in the UK?

Due to many contributing factors, consumption of fruit and vegetables is on the up. A larger portfolio of products adorns the shelves, people are more concerned with healthy eating to combat rising obesity levels, the government has pushed 5 A DAY since it launched its own campaign, and a consumer taste has developed for locally sourced products, which often centres around buying more fresh fruit and veg. But has the validation of the vegetarian movement over the last 20 years made the largest impact? Elizabeth O’Keefe finds out how vegetarianism affects the fresh produce industry.