The team at Vale’s Fresh was on the lookout for wholesalers and distributors at the Food & Drink Expo, with the aim of raising the profile of the prepared potato brand from supplier Greenvale AP.
Nolwenn Guezou, commercial manager at Vale’s Fresh, said the target for the brand was to achieve a national presence.
Guezou, pictured, told FPJ: “We are always looking for wholesalers to develop sales, and we want to raise awareness of the Vale’s Fresh brand as the prepared potato arm of Greenvale. A lot of people do not know about the processing side of the business.”
Vale’s Fresh has so far launched ranges of fresh chips and par-cooked potatoes, both made from 100 per cent UK potatoes and free from additives, and aimed mainly at the public sector.
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