The UK's rejection of the euro is bad news for European fresh produce trade, The World Apple Report warned this week.

The US publication said the adoption of the euro by 12 EU countries should simplify business transactions for companies within the union, as well as for non-EU firms that deal with more than one country in the eurozone.

But given the importance of the UK in the world produce business, its absence from the single currency would 'greatly reduce the potential benefits to outsiders'.

The report said the UK's rejection of the euro revealed a 'lack of European unanimity' and 'somewhat reduce[d] the symbolism of a united Europe'.

Nevertheless, it predicted that the likely success of the euro would force the UK to face up to two of its fears.

'[It will put pressure on the UK] to deal with two very emotional issues,' it said, 'the break from its traditional currency and the end of the pound sterling as a world currency.'