“The challenge for any business leader is to increase the value of their business,” said David Pattison senior analyst at Plimsoll Publishing. “This is the basis of our new study which has, for the first time, looked into the valuations of the UK’s largest 100 fresh produce companies.”

The headline figures offer encouraging news. Overall values are on the up, rising six per cent in the period of the review. Some 60 of the companies included have seen their values increase by 21 per cent. This is a direct result of improved profitability and a conscious effort by their managers to place the company on a firm financial footing. These companies are building a solid foundation to further enhance their values in 2007.

But not all of those valued in the study have prospered, as 38 of the companies have seen their value fall, on average by 19 per cent. Seven of the largest UK fresh produce companies have seen values plummet, falling by 50 per cent in the review period.

The 260-page study includes a critical assessment of each of the 100 companies’ strengths and weaknesses. “In the study we have taken a long-term view and looked at each of these companies over the last four years,” said Pattison. “No wonder there is so much acquisition speculation in the market when the valuations change so rapidly from year to year.”

Those looking to expand their businesses are sure to find the acquisition application of the analysis useful, Pattison said. “There are eight companies that really stand out in the analysis for their classic acquisition potential,” he said. “Blatantly undervalued, they have the potential to double in value, if staff costs, debts and other expenses are brought under better control. These companies are likely to attract interest from private equity predators as well as industry buyers amongst the 100 largest companies.”

The analysis offers some encouragement for all 100 companies by advising how they could increase in value. And the strategies each should adopt to deliver maximum returns are laid out in the publication.

Primarily aimed at the non-accountant, the publication has been designed so that even the most impatient of readers can get to the facts on each company quickly. Further details at www.plimsoll.co.uk